Client
Explora Lombok
Our scope of work
360 Digital Marketing Strategy: content strategy, real estate agency website, branding, email marketing, and social media management.
What did we do?
Established the online presence and content strategy of Explora Lombok
Explora Lombok is a real estate agency that matches international investors with their ideal property. Their deep understanding of the Lombok market and commitment to personalized service make them the preferred choice for investors.
Our collaboration aimed to craft an online experience that showcases properties and connects buyers and sellers.
The primary goal was to elevate Explora Lombok’s online presence through a state-of-the-art website that provided an intuitive property search experience, robust property listings, and engaging content to attract potential buyers and sellers.
Objectives
The primary goal was to elevate Explora Lombok’s online presence through a state-of-the-art website (www.exploralombok.com) that provided an intuitive property search experience, robust property listings, and engaging content to attract potential buyers and sellers.
Challenges
Explora Lombok faced challenges in reaching a broader audience, presenting properties attractively, and streamlining the user experience for both mobile and desktop users.
Strategy and Implementation
Website Creation and Design with WordPress
- Approach: Leveraged WordPress to build a responsive, visually appealing website that effectively emphasizes ease of navigation and showcases property listings.
- Features: Integrated advanced search filters, high-resolution image galleries, virtual tours, and detailed property information to enhance user engagement.
- Customization: Developed custom WordPress themes and plugins tailored to real estate needs, ensuring a unique and efficient user experience.
SEO and Website Optimization
- SEO Strategy: Implemented a comprehensive SEO strategy focused on local real estate keywords, optimized property listings, and quality backlinks to increase visibility.
- Performance Optimization: Utilized caching, image optimization, and content delivery networks (CDN) to improve site speed and performance across devices.
Content Creation
- Content Strategy: Crafted engaging, informative content tailored to the Lombok real estate market, including blog posts, buying guides, and investment tips.
- Visual Content: Produced high-quality property photos and videos, leveraging them in listings and social media to captivate potential clients.
Social Media Management
- Social Strategy: Developed a cohesive social media strategy across platforms (Facebook, Instagram, LinkedIn) to build brand awareness and engage with the community.
- Campaigns and Results: Ran targeted advertising campaigns and interactive content to drive traffic to the website and generate leads.
Results
- Increased Traffic and Engagement: The new website saw a significant increase in user traffic, with longer session durations and lower bounce rates, indicating higher engagement.
- Enhanced Visibility: Improved search engine rankings for key real estate terms, leading to increased visibility and more inquiries from potential buyers and sellers.
- Social Media Growth: We substantially increased Explora’s social media followings and engagement, directly contributing to increased property inquiries and client consultations.
Lessons Learned
- Adaptability: The importance of a flexible digital strategy that can evolve with market trends and technology updates.
- User Experience: Reinforced that the cornerstone of an effective real estate website is a seamless, user-friendly experience across all devices.
Conclusion
Our collaboration with Explora Lombok transformed their digital presence, establishing them as a leader in the Lombok real estate market. The project enhanced its online visibility and provided a robust platform for showcasing properties, engaging with clients, and driving sales. Looking forward, Explora Lombok is well-positioned to continue innovating and growing digitally.